CircuitDump Blog

  • October 17, 2014

    Apple’s iPhone 6 Finally Makes Its Debut in China

    Apple launched its latest iPhone in China on "Friday" morning "m". But unlike some past debuts for its new gadgets, the event was decidedly low-key.

    About 100 customers waited in line Friday morning outside Apple’s store in Beijing’s upscale Sanlitun shopping district, which opened its doors at 8 a.m. for buyers who had pre-ordered their new wares—the iPhone 6 and iPhone 6+. That was in part because the phone also went on sale at midnight elsewhere, including offices of China’s biggest telecom carriers.

    Apple’s latest iPhone launch came weeks after an initial release in the U.S. and elsewhere. Dozens of Apple retail employees, dressed in blue t-shirts and jackets, lined up near the entrance and cheered as the first customers were allowed into the store—a ritual typically performed for new product sales.

    “Liu Yi, number one! Liu Yi, number one!” they chanted, welcoming the 18-year-old college student as he scurried into the store, first in line.

    “I’m feeling quite emotional,” Mr. Liu told reporters later, beaming with his new iPhone 6 in hand, still encased in its plastic-wrapped box. Mr. Liu, like other customers, said the major appeal was the larger screen – a must in China and other Asian markets. Many were longtime iPhone-users who wanted an upgrade, forking out extra cash to get the larger iPhone 6+ and its 5.5-inch screen instead of the iPhone 6, which features a 4.7-inch display.

    “It’s all about the screen size,” Sun Wei, a 28-year-old employee at a state-owned enterprise, who was queuing with a colleague to pick up their pre-ordered wares. He added, “this time the bigger screen makes it easier to watch movies, browse the Web, and of course, type.”
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